Marketers turn to CMP’s to increase ad effectiveness

For years, advertisers have sought ways to elevate the quality of their digital ads. But with the growing complexity of digital advertising, creative has suffered and production costs have risen.

To deal with these challenges, advertisers have been turning to Creative Management Platforms (CMPs). CMP’s have been growing in popularity due to their ability to create and distribute higher-quality ads, automate routine tasks, streamline workflows and provide insight into performance; all leading to more effective outcomes.

To fill the growing demand for CMP’s, old and new vendors alike have been entering the fray. But with so many options out there, which one should you choose? G2 Crowd recently released a comprehensive report comparing the top 4 CMP vendors to help answer that very question. Download the report to see full details.