The long wait for search ads on TikTok looks set to continue indefinitely. They're being tested, but it doesn't sound like TikTok is completely happy with what it has so far. Additional coverage: Other things to know about | | |
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| | | | | When those search ads materialize remains to be seen. | | |
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howdy! | | | | | Nike’s is reaching out to self-identified fans with token-gated content and exclusive experiences in NFT form. It is not “selling a jpeg” or appealing to speculators. | | |
| | | | | Diverse audiences are valuable, but overly cautious block lists are sometimes preventing a range of readers and viewers from discovering brands' content. | | |
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howdy! | | | | | In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. | | |
| | | | | Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys. | | |
howdy! | | | | | Agencies are moving beyond generative artificial intelligence to examine its media planning capabilities – but it may not be ready to overtake those jobs just yet. | | |
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| | | | | Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. | | |
howdy! | | | | | Supply path optimization has recently taken on renewed importance. Here’s an explainer on what it is. | | |
howdy! | | | | | Today’s layoff is FaZe Clan’s second in 2023, following a February layoff of roughly 20 percent of the org’s staff. FaZe CEO Lee Trink informed staff members of the layoff via an email viewed by Digiday. | | |
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