Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer’s upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to advertise on — despite its anticipated second year of growing pains.
Marketers sound off on year one of Netflix’s plan for ad dollars Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer’s upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to advertise on — despite its anticipated second year of growing pains. Additional coverage: Adobe and the Coalition for Content Provenance and Authenticity have proposed a system for disclosing how a piece of content was created. WTF are content credentials? Burned by controversy and facing a collapsing share price, the embattled North American esports team FaZe Clan has been acquired by GameSquare, the Texas-based esports company backed by Dallas Cowboys owner Jerry Jones. No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy exert greater influence on their data doings. Unlike a media agency, Quad defines itself as a marketing experience company, equipped with creative, production and media assets — the last of which Joshua Lowcock will directly oversee as he finds new ways to blend all three. Think the generative AI boom is bound to bust? A new report from the International Data Corporation says it’s time to buckle up. Wondery is putting its podcasts into three free, ad-supported streaming TV channels on Freevee, also owned by its parent company Amazon, to reach a new audience for their podcast shows. We’ve gathered up the latest stats to give you the lowdown on how one of the most progressive generations in the workforce is really making the most of this game-changing tech. Other things to know about The Digiday Video and TV Awards will recognize the companies, campaigns and technology modernizing video and TV. Check out our six new categories and submit by November 17 to secure the lowest rate on entries. Obtaining internal buy-in for new tech is almost always a challenge. To secure financing for CDPs, publisher teams are approaching their CFOs with a multi-level framework, providing context and balancing short- and long-term impacts in their pitch. Sponsored by BlueConic. Automation solutions are transforming ad ops by making common pain points like make-goods obsolete and enabling companies to scale workflows. Sponsored by Theorem. | | |
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howdy! howdy! | Gaming & Esports | | FaZe Clan to be acquired by GameSquare | | Burned by controversy and facing a collapsing share price, the embattled North American esports team FaZe Clan has been acquired by GameSquare, the Texas-based esports company backed by Dallas Cowboys owner Jerry Jones. | | |
howdy! howdy! howdy! |
