TikTok is growing up as an influencer-marketing platform with the release of new audience-data tools for both creators and brands.
January 14, 2020   |   View Online »
 
Marketers share what it's like to use TikTok's invite-only tool for finding the right influencers to hire for brand deals

Marketers share what it's like to use TikTok's invite-only tool for finding the right influencers to hire for brand deals

Dan Whateley | TikTok is growing up as an influencer-marketing platform with the release of new audience-data tools for both creators and brands.

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Podcasting is the one media trend top VCs keep talking about. 5 investors shared which companies they're betting on and why.

Podcasting is the one media trend top VCs keep talking about. 5 investors shared which companies they're betting on and why.

Lucia Moses | VCs who are bullish on podcasting point to the market for paid audio and the growth of podcasts like The New York Times' 'The Daily.'

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Starz's new CEO explains how he's using hits like 'Power' and 'Outlander' to develop new shows, and his global expansion plans

Starz's new CEO explains how he's using hits like 'Power' and 'Outlander' to develop new shows, and his global expansion plans

Ashley Rodriguez | Starz's new CEO Jeffrey Hirsch details his strategy for the streaming company, which is expanding globally and using data to inform content picks.

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Samsung's new Star Wars-like bot could become the digital hub of the connected home — and that should worry Google and Amazon

Samsung's new Star Wars-like bot could become the digital hub of the connected home — and that should worry Google and Amazon

Mike Shields | The home assistant is incredibly cute — and terrifying at the same time, says BI columnist Mike Shields.

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What is a microaggression? 14 things people think are fine to say at work — but are actually racist, sexist, or offensive

What is a microaggression? 14 things people think are fine to say at work — but are actually racist, sexist, or offensive

Marguerite Ward,Rachel Premack | Microaggressions and unconscious bias are everywhere. We identified some of the most common, and what to say or do instead.

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These are the top 21 clean-tech startups to watch that are set to transform the energy industry

These are the top 21 clean-tech startups to watch that are set to transform the energy industry

Benji Jones | Meet the 21 highest-valued clean tech startups, which are trying to disrupt one of the world's oldest and biggest industries.

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The HR chief at $1.4 billion Away told us the company wants employees to bring their 'authentic selves to work.' But a bombshell investigation described a culture of bullying by management. Now the CEO who stepped down is back.

The HR chief at $1.4 billion Away told us the company wants employees to bring their 'authentic selves to work.' But a bombshell investigation described a culture of bullying by management. Now the CEO who stepped down is back.

Shana Lebowitz,Sherin Shibu | The culture at the unicorn startup was toxic, The Verge wrote. CEO Steph Korey apologized and stepped down. Now she's back, disputing those reports.

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How a formerly homeless sneakerhead built a multimillion-dollar resale empire starting with just $40 to his name

How a formerly homeless sneakerhead built a multimillion-dollar resale empire starting with just $40 to his name

Shoshy Ciment | Here's the rags-to-riches story of the founder and co-owner of Urban Necessities, who was homeless in Las Vegas before finding success in resale.

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Ray Dalio says that everybody is missing the key metric for saving America's economy from inequality — productivity

Ray Dalio says that everybody is missing the key metric for saving America's economy from inequality — productivity

Richard Feloni | Ray Dalio said that the US must boost productivity through investments in things like education, and through bipartisan action.

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Credit Karma, known for free credit scores, has exploded into a $4 billion fintech. Here's why it's leaning on influencers and new products to woo Gen Z users.

Credit Karma, known for free credit scores, has exploded into a $4 billion fintech. Here's why it's leaning on influencers and new products to woo Gen Z users.

Shannen Balogh | There's been buzz about a 2020 IPO, though Credit Karma's CEO has said he sees listing as a means, not an end, and is more focused on new products.

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