Marketers: Shake up your strategies in 2020 Jude McColgan, CEO of Localytics, asks marketers to battle post-holiday ad fatigue and get a fast start in the new year by putting the consumer first.
ClickZ Daily: February 18, 2020 |
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| Hello! Today, we have Jude McColgan, CEO of Localytics, asking marketers to battle post-holiday ad fatigue and get a fast start in the new year by putting the consumer first. A new decade is the perfect time for brands to be edgier and more creative, writes Jude. Companies should try shaking up their strategies and highlight ways that differentiate themselves from their competitors and offer consumers a unique experience. Also, a new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. Also ICYMI: Only 24% marketers believe AI has a positive impact on marketing, finds new Reports by Bynder. Talkdesk®, the cloud contact center for innovative enterprises, announced Virtual Agent, a new product delivering AI to customer self-service applications. After piloting with several global CPG and Fortune 500 brands for the last six months, Habu – a marketing data operating system – comes out of stealth with $15 million in Series A funding led by super{set}, with participation from select investors. Toast, one of the fastest-growing restaurant management platform in the US, announced a $400M Series F funding round led by Bessemer Venture Partners, TPG, Greenoaks Capital, and Tiger Global Management. Tamatem, a leading mobile games publisher in the Arabic speaking market, has raised a $3.5M Series A follow-on round led by existing investor Wamda Capital. |
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Digital Marketing Jude McColgan Battle post-holiday ad fatigue and get a fast start in the new year by putting the consumer first. |
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Digital Marketing Barry Levine New report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. Read more |
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| Digital Marketing Jacqueline Dooley Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce market. Read more |
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| Ecommerce & Sales Kevin Jackson KBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configuration and quoting are automated. Read more |
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| Data & Analytics Jordan Torpy Customer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Read more |
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| Data-Driven Marketing Daniel Macdonald Xaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad exchanges. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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| Analytics Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. Download now |
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