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| Top Stories |  | | Ivy Liu |
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| | | | | For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the possibility that its American swan song might not be far off. | | |
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howdy! | | | | | Affiliate marketing is a significant revenue stream for many creators, and although it’s unclear exactly how much affiliate revenue Honey skimmed from creators over the years, some YouTubers’ estimates are in the millions. | | |
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| | | | | Consumers often view news platforms as more trustworthy than social media and other digital spaces, so when advertisers associate their messaging with such outlets, it positively influences brand perception. | | |
howdy! | | | | | Ads targeting AI agents rather than humans might sound ripped from the pages of sci-fi, but it’s a concept that’s gaining traction among marketers. | | |
| | | | | In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. | | |
howdy! | | | | | This edition of Digiday’s daily CES Briefing examines how brands and agencies are seeing a need to change payment structures to account for AI tools handling some agency work. | | |
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| | | | | Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. | | |
howdy! | | | | | What’s in store for the media agency world? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes – along with a good helping of the unknown. | | |
howdy! | | | | | After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase. | | |
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