Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.
| Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out. Additional coverage: This week's Digiday+ Media Buying Briefing is an attempt to take the long view of the potential Omnicom/IPG deal, both of what’s happened, and what may yet happen, positive or negative. Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers. Watch our explainer video featuring interviews with industry executives during the Digiday Programmatic Marketing Summit. Reddit has been working with the NBA, MLB, NFL and other leagues behind the scenes to boost its sports communities. Google's Project Mariner and other AI agents could change how publishers, advertisers and e-commerce deal with bots — for better and for worse. Catch up on our stories on the Omnicom/IPG deal: Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge Who are the winners and losers of Omnicom’s proposed acquisition of IPG? Other things to know about Lock in your spot at any Digiday event in 2025 and save an extra $300—but only if you purchase before the year ends. Don’t miss our best offer on passes. Use the code SAVE2025 to save on any pass for any event. Offer ends Dec. 31 From Digiday’s sister brand Modern Retail: By nurturing shopper loyalty, brands and retailers drive engagement, fuel growth and boost retention. Sponsored by Marigold. As advertisers face challenges in devising, designing and deploying ad creatives, they turn to creative transformation to replace the manual processes that can lead to burnout or be challenging for smaller teams to accomplish. Sponsored by Amazon Ads. | | |
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