As businesses face economic headwinds, marketers, and subsequently their agencies, are coming under intense scrutiny.
| Tune into the newest episode of The New Normal today at noon ET. Next, Highsnobiety co-founder Jeff Carvalho talks with Digiday editor-in-chief Brian Morrissey about the future of fashion and luxury. Register here. The always capricious dynamic between advertisers and agencies is going through its latest set of twists and turns. Both groups are dealing with the irreversible changes to their respective businesses caused by the coronavirus crisis and any slither of hope that the worst disruptions are over has well and truly evaporated over the last week. The U.K. announced it's in the midst of the deepest recession of any major global economy. What this means is that the traditional drivers of growth such as consumer spending and corporate investment are likely to remain volatile. Read more below. As businesses face economic headwinds, marketers, and subsequently their agencies, are coming under intense scrutiny. Through the middle of the last decade, desktop ad blocker usage soared; but signs suggest that meteoric rise is well past its peak. For the past several weeks, audiences have begun to come back to travel publications, some of them lured by content that is more focused on safety or staycations. Branded content revenue has grown during coronavirus thanks to Wall Street Journal's prominence with business-focused advertisers. Other things to know about From offices reopening to remote hiring and retention, it’s important to be prepared for what’s ahead when it comes to the future of work. Receive insights into how this landscape is rapidly evolving by signing up for our weekly Future of Work Briefing here. Even as web browsers phase out third-party cookies, a substantial percentage of publishers say they have no plans to find alternate ways to authenticate user identity. Sponsored by LiveRamp. | | |
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