| MARKETERS, READY YOURSELVES |
…for the best speaker lineup to date! Scroll down to view just some of sessions and panels taking place on May 24th starting at 1pm ET.
P.S. There is an April Fools ticket waiting for you in our virtual platform; this price is valid through Sunday, April 10th.
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| With sports betting opening up (nearly) nationwide, FanDuel has emerged a king in the space, reporting revenue of $1.9 billion to easily outpace all its competitors and showing dramatic year-over-year increases. FanDuel's CMO will discuss the brand's growth, marketing strategies - both national as well aslocal - and how it is leveraging its partnerships for this exploding category. |
Mike Raffensperger
Chief Marketing Officer
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| 1:30PM - Leveling up the Live Experience: A Conversation with League CMOs |
| As sports marketing goes, so goes the rest of entertainment. CMOs from the NFL, NHL and NASCAR take on the biggest objective in marketing, developing fandom, and discuss how their leagues have been forced to re-strategize both going into and now once again coming out of COVID lockdowns, detailing the lessons and trends they experienced, shoring up experiential plays for in-person fans, and how they are working with partners to maximize the value of live activation. |
Heidi Browning
Senior Executive Vice President
& Chief Marketing Officer
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Pete Jung
Senior Vice President
& Chief Marketing Officer
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Tim Ellis
Executive Vice President, Chief Marketing Officer
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Arda Ocal
Moderator
Host
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| 2:40PM – Network Executive Roundtable |
| Overseeing a rapidly changing media landscape, CMOs representing networks that are anchored by sports will meet for a candid and thought-provoking discussion about the new realities of mass media, how they are reading data, where they see growth and opportunity and what keeps them up at night. |
Jennifer Storms
Chief Marketing Officer,
Entertainment and Sports
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Robert Gottlieb
Executive Vice President, Marketing
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Laura Gentile
Executive Vice President, Commercial Marketing, Disney Networks & ESPN
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| 3:50PM – The Surge: Leveraging Lifestyle for Success |
| A roundtable discussion with the marketing heads of three sports properties that have defied audience erosion and competition for eyeballs over the past decade to entrench themselves as some of the hottest programming in the world. Delivering demographics by promoting lifestyle in MMA, WNBA and League ofLegends, these executives will dive into the art of creating culture and building fandom for three very different properties. |
Heidi Noland
Senior Vice President,
Global Brand and Creative
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Dan Sutton
Senior Director of
Global Esports Marketing
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Phil Cook
Chief Marketing Officer
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