Marketers feel Twitter frustration amid Meta's Threads launch

Also: Guidelines take shape for cannabis ads ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Last weekend’s events have cast more doubt on just how much advertisers can truly trust Twitter, and its new leadership going forward.

July 07, 2023

Marketers remain frustrated by Twitter's rate limits as Meta's Threads tries to compete for users Marketers find it difficult to believe Twitter can be a safe place for their ad dollars. Meanwhile, Meta is looking to take advantage of Twitter's problems with the launch of Threads. Additional coverage: As the cannabis industry continues to grow, the Cannabis Media Council looks to set a standard. As new social media platforms appear on the horizon, social media managers grapple with changes. Businesses are starting to panic over the artificial intelligence regulations coming down the pike in Europe. Perhaps for good reason. Brands are turning their intellectual property into big budget Hollywood films, with sights set on millennials who grew up with them and Gen Z who are just getting familiar — just look at Barbie and Super Mario Bros. IBM's Billy Seabrook sees AI creating a range of new opportunities and new challenges around the speed of work and how creatives adapt to it. Other things to know about Time is running out to receive the best rate on passes for the Digiday Publishing Summit taking place in Miami from September 18-20. Purchase your pass by Monday, July 10 to save and connect with leaders from Condé Nast, Forbes, Paramount and many more. Marketers use data to personalize each connected touchpoint for consumers, including CTV. Sponsored by Quantcast. Automation allows teams to optimize more efficiently and at higher volumes and better personalize and analyze their campaigns. Sponsored by MNTN. Top Stories Ivy Liu Marketing on Platforms Marketers remain frustrated by Twitter's rate limits as Meta's Threads tries to compete for users Last weekend’s events have cast more doubt on just how much advertisers can truly trust Twitter, and its new leadership going forward. howdy! Marketing on Platforms As cannabis advertising goes mainstream, guidelines take shape As the cannabis industry continues to grow, the Cannabis Media Council looks to set a standard. Sponsored by Infillion Post-omnichannel marketing: The non-linear customer journey Because the traditional marketing and sales funnel no longer accounts for how consumers move between channels, marketers are shifting to more flexible approaches and delivering seamless, cohesive experiences. Advertisement howdy! Marketing on Platforms 'All these text based apps are screaming for space': Social media professionals grapple with Twitter competitors As new social media platforms appear on the horizon, social media managers grapple with changes. Sponsored by Alexander Group How media companies are improving sales efficiency Media and consumer technology companies are refining sales approaches to enhance valuable client relationships. howdy! Generative AI Why pending AI laws are prompting businesses to panic Any business that flouts guidelines around the use of AI, faces eye-watering fines that make even the hefty penalties brought by the General Data Protection Regulation (GDPR) seem like small potatoes. Advertisement Sponsored by Best Buy Ads How RMNs and agencies are working together Agencies are increasing brand visibility and driving sales by leveraging RMNs to reach target audiences in relevant contexts. howdy! Brands in Culture Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them Brands are turning their intellectual property into big budget Hollywood films, with sights set on millennials who grew up with them and Gen Z who are just getting familiar — just look at Barbie and Super Mario Bros. howdy! Generative AI IBM's global chief design officer on generative AI and creativity IBM’s Billy Seabrook sees AI creating a range of new opportunities and new challenges around the speed of work and how creatives adapt to it. All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend