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| We tagged along on an immersion trip to the Heartland By Patrick Coffee The polls were wrong. The strategy was wrong. The data was wrong. Shortly after midnight on Nov. 9, 2016, 18 months of carefully weighted, religiously updated forecasts evaporated into the ether as Donald J. Trump scored a series of upset victories to secure his status as the 45th president of the United States. But the... Read more » |
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| Adweek's Agencies 3.0 list showcases new ways to move forward By Adweek Staff |
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| Promoted Content by AOL | | Watching content that’s under a minute |
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| Mahershala Ali, Alex Hibbert, Trevante Rhodes and Ashton Sanders By Kristina Monllos |
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| See all three spots from 'The Receipt' By Tim Nudd |
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| And what she hopes to accomplish By Katie Richards On Friday the 4A's announced Marla Kaplowitz, CEO of MEC North America, would replace Nancy Hill as the new president and CEO of the organization. Kaplowitz will officially take over for Hill in early or mid-May, although an exact date has not yet been disclosed. A 10-person selection committee, led by 4A's board chair and... Read more » |
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| Erich Funke to lead WPP's The Garage By Patrick Coffee The Garage, Team Mazda has hired agency veteran Erich Funke as its new chief creative officer, effective March 6. "We are delighted to have Erich's creative leadership at GTM," said agency CEO and WPP Mazda global team leader Michael Buttlar. "As an integrated-team agency, we are equally excited about Erich's reputation as an enthusiastic collaborator... Read more » |
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| Programmatic is transforming traditional advertising into advising By Charlie Fiordalis The equation is out of whack. We all know that ads are the price of content, but for an increasing number of people, the content isn't worth the exchange. Ad blocking is on the rise, video streaming piracy is soaring and very few people feel morally wrong. People need products that meet their needs and... Read more » |
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| Featured Jobs | | OZY Media Mountain View, California (US) | | Digital media/ad agency client Santa Monica, California | | Jun Group New York City, New York (US) | | Freeman+Leonard Norwalk, Connecticut | | Haute Living Inc. Miami, FL | | |
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| Turns out Gen Y doesn't mind an old-fashioned phone call By Emma Bazilian In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup that recently surveyed a panel of 18- to 35-year-olds about... Read more » |
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| Like Kimmel's Halloween prank, in reverse By T.L. Stanley If you're the kind of person who delights in the anguish of others, you might find your daily guffaw in this new Peeps campaign that features a lot of crying, moaning and shrieking. But the despair is fake. So it's OK for everybody to laugh. The work, from New York ad agency Terri & Sandy,... Read more » |
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| Meet the HeroSmiths By Gabriel Beltrone First aid for a heart attack includes chewing aspirin--a fact Bayer is leveraging in a new campaign to get more people to carry the pills, just in case someone nearby needs them. But rather than focus on a traditional demographic, the marketer and Energy BBDO are targeting an unusually particular, if broad, group of consumers--people... Read more » |
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