Marketers have reservations about engaging in a high-stakes game called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals should be achieved to AI systems. Additional coverage: - This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles, as documented in this video.
- Can open-exchange programmatic ever overcome its reputation as a source of low-quality inventory? Is its main attraction simply the fact that its cost-per-reach is much lower than PMPs that often lack scale? Or is there a middle way? More in this Digiday+ Media Buying Briefing.
- Tremor International rebrands as Nexxen amid steepening competition in ad tech.
- Digiday sibling WorkLife took some of the most common AI misconceptions that have created a sense of panic and debunked them in this myth buster.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Marketers have reservations about engaging in a high-stakes game called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals should be achieved to AI systems. | | |
|
howdy! | | | | | This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles. | | |
| | | | | Advertising experts recommend integrated approaches from a post-omnichannel perspective, which helps advertisers prioritize channels, platforms and devices based on audience affinity. | | |
| Advertisement |  | | |
howdy! | | | | | Can open-exchange programmatic ever overcome its reputation as a source of low-quality inventory? Is its main attraction simply the fact that its cost-per-reach is much lower than PMPs that often lack scale? Or is there a middle way? | | |
| | | | | There’s a longstanding assumption that most gamers play on PC and consoles. However, among the 3 billion gamers worldwide, over 90% of them are mobile gamers, too. | | |
howdy! | | | | | As Tremor International rebrands as Nexxen amid steepening competition in ad tech. | | |
| Advertisement |  | | |
| | | | | Changing TV consumption is shedding light on how legacy systems can create measurement challenges. Some industry leaders are calling for a deeper discussion about the who, what, where and when of TV viewership in the form of currency. | | |
howdy! | | | | | We have taken some of the most common AI misconceptions that have created a sense of panic and debunked them in this myth buster. | | |
howdy! | | | | | As some push back on inclusive marketing, startups with more to lose sound off. | | |
|
