Advertisers recognize the challenge but believe it’s crucial to understand and address rather than solely relying on Google’s guidance.
| Advertisers recognize the challenge of testing alternatives to third-party cookies, but believe it's crucial to understand and address rather than solely relying on Google's guidance. Additional coverage: Three publishers are changing how much access AI crawler bots have to their content. More in this Digiday+ Media Briefing. As creators have become a marketing must-have, they say they’re increasingly pushing for reasonable payment terms, asking for deposits, enacting late fees and employing other tactics to get their fair share of the creator economy boom. In this week’s Digiday+ Research Briefing, we examine how publishers are growing their ad products, when agencies and publishers expect deprecation of the third-party cookie to actually happen, and how marketers relied on traditional celebrities for their Super Bowl ads. ICYMI: Ahead of The Trade Desk’s earnings report, here’s a look at how the company is rolling out OpenPath to CTV. Other things to know about Your last chance to enter the Digiday Video and TV Awards is tomorrow, February 16. Join the ranks of past winners including Hulu, Lyft and many more. The advertising industry is already transforming just several weeks into 2024 with more change to come. Experts see AI becoming more common and leading to new required skill sets. Sponsored by LiveRamp. If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. Sponsored by Acxiom. | | |
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