Good morning, Marketer, are you getting the most from your tech stack?
Marketers are only using a third of their tech stack’s capabilities, says Gartner, down from 42% last year and 58% in 2020. That’s bad all by itself, but what’s even worse is it comes as spending on marketing tech has skyrocketed. Why is this happening? What needs to be done? You can find out in our article here.
On a happier note: With autumn fast approaching, young marketers’ thoughts are turning to the upcoming MarTech Conference, which is only a month away! OK, some of them may be thinking of other things as well. They wouldn’t be, though, if they checked out the free and online event’s just released agenda! See who is speaking and what topics are being discussed today!
Constantine von Hoffman,
Managing Editor
