The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, marketers and advertisers remain on the fence, uncertain about pricing and performance.
| The conversation around search advertising has reached a fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, marketers and advertisers remain on the fence, uncertain about pricing and performance. Additional coverage: Topics at the Digiday Media Buying Summit included the need for reintegration across many facets of the industry, guidance on how to better understand CMOs, and a serious discussion on the challenges for advertisers during election season. WNBA has signed advertisers previously strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and, most recently, automobile lubricant-maker Castrol. The IP address may not be long for this world, but log-in rates are more encouraging than initially hoped for. We overheard this and more at Prebid Summit. This week’s Digiday+ Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys. Other things to know about Time is running out to attend the Digiday Publishing Summit Europe. Join us October 28-30 in Barcelona to connect with executives from Microsoft, Yahoo! News and more. Seven spots remain — secure your seat now. By strategically assessing their tech stacks, marketers are creating engaging consumer experiences with AI-powered targeting and first-party data strategies. Sponsored by GumGum. In this new State of the Industry report, learn what changes marketers are making to the channels, distribution and strategies they’re using for performance marketing. Sponsored by PubMatic. | | |
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