As the April 5 deadline looms, the panic has curiously subsided.
April 01, 2025

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out

As TikTok’s April 5 ban deadline looms, the panic has curiously subsided.

Additional coverage:

Other things to know about
Top Stories
Ivy Liu

SPONSORED BY

Logo
How Klaviyo delivered the CRM B2C brands have been missing
img
howdy!
CTV offers advertisers a more effective way to reach and engage targeted audiences, but this can only be achieved when stakeholders collaborate and establish standardized data practices.
howdy!
As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of economic recession have sparked more questions about the negotiation process.
A new survey of nearly 2,000 teens identifies how and why trend-based marketing resonates or backfires. Learn how authenticity, tone and timing impact brand perception among Gen Z and Gen Alpha audiences.
howdy!
Dotdash Meredith’s gm of D/Cipher discussed the publisher’s OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.
Advertisement
The evolution of data marketplaces reflects the shifting priorities of the industry as a whole and the increasingly selective nature of data buyers.
howdy!
The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.
howdy!
Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006