Executive dysfunction behind the scenes at brand advertisers is making it harder for them to track and direct retail media investments. Additional coverage: Other things to know about - We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make our products even better and you'll be entered to win a $50 Amazon gift card.
- Instead of broad campaigns, savvy brands are focused on relevance and seamless omnichannel experiences to meet consumers at every touchpoint. Sponsored by Zeropark.
- When deciding between in-house and outsourcing to keep up with competitors, there’s an alternative that fits in between and could be a better fit as agencies work to execute their clients’ digital advertising campaigns. Sponsored by Pathlabs.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Executive dysfunction behind the scenes is making it harder to track spending. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | Pinterest’s is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume. | | |
| | | | | Marketers must balance brand awareness and conversions, but siloed campaigns create inefficiencies. New technology provides additional visibility across the funnel for improved optimization and attribution. | | |
howdy! | | | | | The discreet business of modern ad agency reviews. | | |
| | | | | To unlock the full potential of retail media, RMNs and advertisers require solutions that enrich person-level data across both business and consumer personas. | | |
howdy! | | | | | The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through. | | |
| Advertisement |  | | |
| | | | | According to a new Digiday and Clinch survey, 88% of respondents serve ads on Google Ads, closely followed by social platforms, such as Facebook, TikTok and YouTube (each at 86%). | | |
howdy! | | | | | To creators there’s a sense that, with SXSW’s embrace of the creator community this year, the advertising and entertainment industry is starting to catch up to culture. | | |
howdy! | | | | | With more creators becoming influential omnichannel merchants and attracting brands for sponsored content and product collaborations, LTK (LiketoKnow.it) saw an opportunity to relaunch the app starting in late February with an emphasis on video content. The app will look and feel more like a social app with a watch video tab based on location and interests, a home feed of updates from creators, chat tab for messaging and a discover page for finding more related content. | | |
|
