Marketer ’s guide: Unpacking the value of digital retail advertising

Shoppers are shifting to e-commerce in unprecedented numbers, and brand marketers are in hot pursuit. Brands are now branching away from traditional shopper marketing techniques and placing ads directly on e-commerce sites and apps. In the process, they’re tapping into retailers’ vast supply of offline sales data to drive attribution.
In this comprehensive new guide featuring interviews with Unilever, HP and Peapod, we’ll define and explore digital retail media, unpacking the technologies and innovative techniques that are driving its evolution.
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