JANUARY 29, 2021

Auto Dealers Fight the Fight – and Stay Sane

Car dealers “found themselves in a world they never expected to be in,” Mark Schienberg, head of the Greater New York Auto Dealers Assn., says in a Wards Q&A.

Lincoln Comfortably Atop Most-Seen Auto Ads Chart

According to iSpot’s Ace Metrix, the Corsair ad scored above the norm across all industries, scoring high with viewers for attention, likability, watchability and desire.

COVID-19 Boosts Pace of Change in Urban Mobility

When it comes to new technologies, automotive already has crossed a line that most people outside of the industry don’t see or haven’t noticed, electric-vehicle developer Daniel Barel says during Wards Automotive Tech Week: Megatrends conference.

Used-car Retailer CARite Launches Rent-to-Own Plan

The “Pay As You Go” plan is designed to let anyone choose, subscribe to and drive the vehicle of their choice while allowing them to build equity for a no-obligation purchase.

Research Report: The Consumer Revolution and the Auto Retailing Future

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The digital age has altered consumer buying habits dramatically, a trend accelerated and solidified as a result of COVID-19. Dealers stand to gain from this transition to digital. Higher profit margins are forecast as Internet sales increase st

U.S. Sales to Remain Steady in January But Production Losses Will Hurt Inventory

For Wards Intelligence Subscribers
Besides February and March, the inventory hit coming in the first quarter could lead to sales losses in Q2.

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