Marie Kondo's store gets backlash; Blogging tips; Content that converts; LinkedIn's power; and more

MORNING SCOOP

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

Also: Twitter tests scheduling feature, organizations that tap into consumer emotions can come out on top, a comms expert shares how she accomplished broad change, and more.

CONTENT MARKETING

How Miami International Airport reaches—and teaches—harried travelers

The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers.

HOW WE DID IT

‘The new, now’: How Accenture altered its mindset to overhaul its comms

Transformation often means expanding boundaries past what is comfortable. One global communications pro explains how change led to new and long-term success.

A DAY IN THE LIFE

How BoardroomPR’s Todd Templin gets through his day

Don’t tell this PR pro that a robot will take his job. He still sees person-to-person relationships as the bedrock of the industry.

RAGAN AWARDS

Last chance: Don’t miss this Friday’s PR Daily Awards late entry deadline

Submit your top-tier communications campaigns, projects, events, publications and initiatives. Enter the industry’s premier benchmarking program by this Friday, Nov. 22.

RAGAN CONFERENCE ALERT

Power up your career in sunny Orlando, Florida

Join your peers and learn from experts at the social media conference of the year—at Disney World.

MORNING SCOOP

Marie Kondo’s store sparks ridicule, Google’s weekly staff meetings are ending, and Macy’s falls short on data breach communications

Also: Forty-two percent of organizations are looking at ways of taking agency creative assets in-house, Dunkin’ wins with limited-edition merch, and more.

CONTENT MARKETING

7 key insights for consistently publishing your blog

Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.

SOCIAL MEDIA

Executives can find—and offer—authenticity on LinkedIn

A real estate CEO discusses the merits of the professional network, along with suggesting ways to gain a voice on the platform.

INFOGRAPHICS

Infographic: How to create content that produces results

Your content marketing efforts aren’t just an exercise. Here’s how to make sure all your time and money are going toward measurable goals.

PR DAILY AWARDS

Who are the comms industry’s top communications professionals?

Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline.

MORNING SCOOP

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

Also: T-Mobile chief to resign in April 2020, Taco Bell offers an oddball Thanksgiving bisque recipe, tips to align your PR strategy with legal advice, and more.

EXECUTIVE COMMUNICATION

4 essentials for your presentation prep

Most speakers don’t have the luxury of Iggy Pop’s eight-hour pre-show routine, so you must focus on key elements to put your best self forward, engage the crowd and land your message.

CRISIS COMMUNICATIONS

Guideposts for aligning your legal strategy and crisis response

When looking to find middle ground between legal safety and authentic messaging, apply these rules to organize your efforts.