As BEV demand slows, some automakers are adding PHEVs to their lineups thinking they will be easier to sell. But they cost more to make and to buy than standard hybrids.
In this week’s episode, Host David Kiley has an extended chat with longtime auto executive Jim Press. Press, started out at Ford with Lee Iacocca, went on to run Toyota’s U.S. operations through its biggest expansion, and worked at Chrysler when Cerberus owned the brand. Today, he advises companies navigating the current age of disruption.
