Manhattan apartment rents reach record high

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Where homeowners pay the lowest, highest property taxes | Detailed guidance for better sales analysis, performance | 3 ways to elevate customer experience

Created for [email protected] | Web Version

April 14, 2023

Top News

Where homeowners pay the lowest, highest property taxes Real estate taxes have been on the rise over the last few years. Help home buyers avoid the sticker shock. Full Story: REALTOR® Magazine (4/14)

Best Practices in Sales & Marketing

Detailed guidance for better sales analysis, performance The Sales Performance Wheel whittles down a whiteboard full of sales tactics into eight areas: four that focus on people and four on organization, Rain Group President Mike Schultz writes. Schultz details how understanding these drivers helps sales leaders improve sales performance through better analysis, a savvy strategy and a strong commitment. Full Story: RAIN Group Sales Blog (4/12)

3 ways to elevate customer experience

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An excellent customer experience is essential to ensure customers return, writes SmartBrief's Emily Snyder, who outlines three ways marketers can improve. Act like a consultant to solve pain points for customers, use first-party data to gain customer insights and continuously test customer experience to remove obstacles, Snyder advises. Full Story: SmartBrief/Marketing (4/12)

Real Estate Trends

Mortgage rates move closer to 'sweet spot' for buyers As NAR economists predict a fall below 6% by year's end, new data reveals the rate threshold at which the market would likely be flooded with buyers. Full Story: REALTOR® Magazine (4/14)

Homebuyers probe internet for 40-year mortgage term Homebuyers eagerly searched for a nonexistent 40-year mortgage product following news that some mortgage holders in financial distress are able to extend their term beyond 30 years. "Content goes viral on social media for a reason. It's easy to believe advice you see or hear from TikTok videos that have a lot of views or likes, but it's important for people to stay vigilant, do their research and help avoid spreading misinformation," says Brian Rugg, chief credit officer at LoanDepot. Full Story: MarketWatch (tiered subscription model) (4/13)

Technology & Innovations

AI doesn't close sales as well as people—yet Companies from Apple to Nanit baby monitors offer potential customers video chats with human beings instead of artificial-intelligence chatbots since, for now, automation starts out well in customer calls but quickly falls short, Resident Home CEO Ran Reske says. The bottom line is the important factor: The conversion rate when talking to human salespeople is 10% to 25% compared with 1% to 3% without, Nanit CEO Sarah Dorsett says. Full Story: The Wall Street Journal (4/13)

Business Wellness

#FeelGoodFriday: R.I. REALTOR® mentors families facing child brain trauma Kerri Payne watched her teenage daughter go through "a form of hell" after suffering a severe concussion. Now they both help others grappling with similar injuries. Full Story: REALTOR® Magazine (3/2)

Replace knee-jerk negativity with a positive intent

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Workplace misunderstandings often stem from assuming others' malintent, such as when you're uninvited to a meeting, writes workplace growth and development consultant Julie Winkle Giulioni. By always striving to assume positive intent instead, leaders "preserve precious mental, emotional and relational resources"—and also model that behavior for their team, Winkle Giulioni notes. Full Story: SmartBrief/Leadership (4/13)

Fair & Equitable Housing

Manhattan apartment rents reach record high The median monthly rate for Manhattan apartments reached $4,175 last month, gaining nearly 13% from a year ago to reach a new record, according to a report by Miller Samuel and Douglas Elliman Real Estate. "Landlords are finding that they're pushing rents and they're actually getting it," said Miller Samuel President Jonathan Miller. Full Story: Bloomberg (4/12)

Legislation & Regulation

Federal agencies told to get more employees in the office The White House Office of Management and Budget is directing federal agencies to revise workforce plans so there is an increase of in-person employees at offices. "The guidance we are releasing today directs agencies to refresh their Work Environment plans and policies, with the general expectation that agency headquarters will continue to substantially increase in-person presence in the office, while also conducting regular assessments to determine what is working well, what is not, and what can be improved," according to a blog post by OMB Deputy Director Jason Miller. Full Story: Reuters (4/13)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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