Keep Communicating with Your Members and Other Retention Tips for the Coronavirus Era

In a new video, Paul Bedford of Retention Guru addresses the unique challenges most health club operators are facing as new government mandates, intended to curb the spread of the coronavirus, prompt club closures in the United States and abroad. Most importantly, Bedford urges club operators to keep communicating with members, whether their club is open or closed. This conveys confidence, competence and trust.

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Town Hall: You Have Questions about How Coronavirus Will Affect Your Business; We Have Experts Who Are Here to Help

Club Industry wants to help you navigate your way through the coronavirus pandemic so your business can emerge on the other side of this intact. We are hosting two virtual town halls this week (and will host weekly virtual town halls going forward to the end of this crisis) to help you do so. Sign up for these free events to hear from experts from within and outside the fitness industry share best practices and insights during these uncharted times.

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Follow the Fitness Leaders: How Will the Healthcare and Fitness Integration Movement Evolve?

In this installment of Follow the Fitness Leaders, five industry leaders share how they believe the healthcare and fitness integration movement will evolve in coming years, as well as what kind of opportunities will become available to health club operators. Respondents include Club Greenwood's Paula Neubert, World Gym's Doug Katona and Alloy Personal Training's Rick Mayo.

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How to Create a More Diverse Staff and Executive Team

Diversity in your staffing is key to your brand’s success in the future. Learn how the team at In Shape Health Clubs set about creating a more diverse team and how you can do the same. Attend this free Master Class webinar at 2 p.m. Eastern on March 26. The webinar, “How to Create More Diversity in Your Staffing,” is presented by Tina Basoco, vice president of talent acquisition, development and organizational effectiveness at In Shape.

Industry Leaders Share Their Wisdom in the Club Industry Podcasts

If your facility is closed due to the coronavirus, now is a great time to catch up on what leaders in the fitness industry have to say. Listen to the Club Industry Podcast episodes posted during the past year with insights from some of the top leaders in the industry, including Gold’s Gym International CEO Adam  Zeitsiff, 24 Hour CEO Tony Ueber, Crunch Signature CEO Keith Worts, Club Greenwood President Paula Neubert, Newtown Athletic Club owner Jim Worthington, Alloy Training CEO Rick Mayo and more. You can stream or download each episode for free at  Club Industry's SoundCloud page.

Understanding 2020’s Most Important Fitness Trends

The fitness industry is always evolving, so smart business operators must keep abreast of trends and their far-reaching effects. To this end, Club Industry has compiled its latest report, Fitness Trends: Spotlight on 2020 ,” to share what 30 of today's industry leaders think are the trends to watch in 2020, how they are affecting the industry and what you can do to respond to them. Download the free report by clicking here.  

Healthcare and Fitness Integration Podcasts Explain the Opportunities for Health Clubs

Find out the opportunities that are opening for the health club industry with the changing healthcare landscape as well as how to better motivate your clients by listening to a special two-part Club Industry Podcast: The ABC Financial Services Edition on Healthcare and Fitness Integration.  The first podcast features insights from Doug Ribley of Cleveland Clinic Akron General about how the medical industry is changing, which is creating new revenue streams for health club operators. He shares some steps you can take to be a part of this opportunity. Also included are insights from Paul Schaller and Bill Davis of ABC Financial, which sponsored this two-part podcast.  The second podcast in this series offers practical applications from clinical psychologist Dr. Andrea Busby on how to motivate your clients to exercise, what you are saying that may be hurting them and how to interact with them to improve their results. You can find both on the  Club Industry Soundcloud page. And then register for the Healthcare & Fitness Integration Summit at this year’s  Club Industry Show Oct. 14-16 in St. Louis, Missouri.