| Happy Friday! Today we have David Greenberg, SVP of marketing at Act-On, highlighting the need for technology solutions that help brands do more with less and showing them how to reevaluate and optimize their marketing stack during an ongoing crisis. He writes: From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey. Also Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. “Today, it’s about incorporating retail science into your operations to give shoppers exactly what they want and when they want it,” says Mark. “Leveraging retail analytics and emerging technologies, such as AI and machine learning, to make keen business and marketing decisions is integral to success.” Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
