"We sought to understand the charitable behavior profile of VR audiences, the effectiveness of 360 video compared to more traditional forms of advertising, and the content characteristics that drive donations and other desirable measures for charities."
Live video streaming has entered a new phase in its evolution with more viewers watching all kinds of different events on live stream, not just sports. It is a testament to the confidence the market has in the infrastructure of delivery.
This study is split into five key topic areas: device preferences for video, smartphone video content trends inside and outside the home, barriers to using smartphones for video, mobile video access, and the role of industry stakeholders.
The NAB Show has come and gone, but the learning opportunities from it never end. New technology is the hallmark of the annual Las Vegas gathering and there was a wealth of new products and advanced concepts that were introduced that can help make your job easier and your business more profitable.
