Google is bringing Privacy Sandbox to Android, here’s what you need to know (and think about).
Google often plays the role of good cop to Apple’s bad cop when it comes to platforms blowing up the industry in the name of privacy. It really wants everyone to know how bad it feels about the disruption it's causing and the lengths it will go to smooth things over. The launch of the Android version of its Privacy Sandbox earlier this week is the latest example. Read more below. Google is bringing Privacy Sandbox to Android, here's what you need to know (and think about). Given advertisers and media agencies rely on Podsights and Chartable to evaluate podcasters independently, how independent can they remain when owned by the biggest podcaster of them all? In the fourth quarter of 2021, Roku reached 60.1 million active accounts. However, its growth rate has slipped as supply-chain challenges continue to hit its hardware sales. Roblox had an average of 49.5 million daily active users in Q4 2021, a 33 percent increase year-over-year. This rise in user activity has brands interested — but it might be a challenge for inexperienced ones to navigate the available options. Other things to know about Join us virtually on April 20 for the Business of TV Forum where we'll discuss the future of CTV, streaming, measurement and everything in-between. With the walls between people’s personal and professional lives crumbling, brands are reapproaching the way they use B2C and B2B data to reach customers. Sponsored by Eyeota. For publishers that don’t have the resources or size to extract first-party data at scale, contextual advertising provides an alternative that’s privacy compliant and targeted. Sponsored by Seedtag. | |
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