WardsAuto Dealer Edition
WardsAutoDealer Edition
 

MAY 7, 2019

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Car Dealerships Can Make Most of Vehicle Recalls

The right approach turns them into positive customer interactions.

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Ford Amps Up CX Efforts Across Board

Henry Ford’s great-great granddaughter leads the charge.

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CRM Quiz: Ask these 5 questions to measure CRM efficiency.
Your dealership pays good money for its CRM, and you should expect a good return on your investment. Take this simple, 5-question quiz from VinSolutions to find out how your CRM stacks up to industry expectations and get actionable recommendations for maximizing ROI.

Mentoring Becoming Lost Art at Car Dealerships

“I wouldn’t be here if it weren’t for three (mentors) including a dealer who gave me a shot selling cars as a young man,” says auto-retailing veteran George Benzing.

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Top 4 Metrics to Speed up Your Used Car Turn
The used vehicle market may be getting tougher, but your business can still be profitable. In 4 Essential Metrics to Drive Used Vehicle Success, you’ll learn:
• Four metrics for better decision-making
• How to calculate these metrics
• Which metrics will have the greatest impact on your dealership

Nissan Nabs Most-Seen Auto Ad Honors

Topping the list for the week of April 22 is a spot suggesting Nissan doesn’t just make cars, it also makes “technology that moves people,” such as the ProPILOT assist feature available in the ’19 Rogue.

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Ford Adds Amazon Package Delivery, Remote Car Wash to Its Connected Services

Owners of select Ford and Lincoln vehicles can use their cars as a drop-off location for Amazon packages or summon an on-demand car wash.

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When the Car Becomes the Card
The in-car process of paying for fuel, food, and parking can be linked to navigation / payment apps creating a convenient customer experience. John Moon, Managing Director Strategic Partnerships at Honda Innovations joins WEX and Enterprise Fleet Management on a panel discussing how payment apps are delivering the efficiency the connected car promises. Register today for the TLS Automotive CX Summit Series on June 18-20. For more information call 609-216-6998 or visit: https://tlsummits.com/

VW: Ford Truck Partnership 'Hazy,' Prepping for Electric Vehicles

The road ahead is fraught with complication, as using the Ford Ranger’s platform for a new generation of Volkswagen’s aging Amarok compact pickup – a possible scenario – would create new competition for the Ranger in the U.S.

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