WardsAuto Dealer Edition
WardsAutoDealer Edition
 

JANUARY 1, 2019

ADVERTISEMENT

Make F&I Interactive, Whether Using Technology or Finger Puppets

A survey says one in three Americans would rather go to a DMV office, do their taxes or sit in an airplane’s middle seat than go through the hoops of buying a car.

Read More

AI Gets Emotional, Finds Its Way Into Car Dealerships

AI “is not futuristic, not scary, and already real,” says Joe Chura, CEO of Dealer Inspire, a technology and website provider. “It will change the world faster. At dealerships, it can do everyday tasks.”

Read More

14 Sales Lessons From 50 Years

Words of wisdom from someone who has spent years pursing and teaching the art of selling.

Read More

Car Dealers Can Capitalize on Holiday-Shopping Lift All Year

To really improve the customer experience, expand customer-data collection beyond clicks and calls. Capture personal details, like hobbies, careers and interests.

Read More