Major Publishers Take Down Paywalls for Coronavirus Coverage

“This is a public health emergency. If we have information that’s important for people to read, I’m not sure how ethical it would be to keep that from them if they didn’t give me their credit card,” Jeffrey Goldberg, editor-in-chief of The Atlantic, told Adweek, noting that the outlet made some coronavirus coverage available for free on Tuesday. “We didn’t go into journalism to sell subscriptions. We went in, with any luck, to inform and enlighten the public. And help people.”

Readers who hover their smartphones over many of the pages in this week’s Music Issue will have the ability to access more content, including a behind-the-scenes look at how the cover was made and playlists of the songs the magazine is highlighting in its annual review of the music industry.

Sources with knowledge of the developments told Adweek McDonald will lead the outfit on an interim basis and report directly to John Stankey, president and COO of AT&T and CEO of WarnerMedia.

The first two media companies to pull the plug on upfronts week presentations.

On Thursday, Comscore announced that the measurement company has partnered with Amazon-owned live streaming service Twitch to provide audience data around Twitch content—much of which involves gaming.

Snapchat is touting Lens Web Builder as the “industry’s first web-based AR lens ad production tool.” Lens Web Builder lets companies build their own AR and now can be bought through programmatic auctions instead of a flat fee.

Like NBCUniversal and ViacomCBS, they will go digital-only due to the coronavirus.

On the surface, Apple’s changes may not be that drastic. App owners routinely send promotional and marketing messages via push notification to opted-in users, despite it being against Apple’s pre-updated guidelines. But the sheer volume of apps makes it a hard practice to stop.