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| | Major Announcement: See Ya' Later Shamu | Since it opened its first park in San Diego, SeaWorld has built its brand around Shamu. The killer whales who have played the role of Shamu through the years have delighted and entertained audiences at the parks' trademark stadium shows. But the practice of using the live animals has generated plenty of controversy. SeaWorld has responded with a bold plan that will dramatically alter the parks in the years to come. | | Arthur Levine Theme Parks Expert |
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| SeaWorld to End Orca Breeding and Shows | In an announcement made late last week, SeaWorld outlined three key components of its plan: Instead of theatrical shows, it will present "natural encounters" with its orcas. The conversion will begin at SeaWorld San Diego in 2017, at SeaWorld San Antonio in 2018, and then at SeaWorld Orlando in 2019. Secondly, the company will no longer breed whales and will phase them out of its parks entirely as the current ones pass away. Finally, SeaWorld announced a partnership with the Humane Society (which had previously been one if its most vocal critics) to jointly protect orcas and other marine mammals. Read more about SeaWorld's historic announcement. Also, the company's CEO, Joel Manby, wrote an op-ed about the announcement. | |
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| What Will Become of SeaWorld? | SeaWorld's announcement begs the question: What will become of the marine life parks? With its star attractions slated to be phased out, might it reverse course entirely and adopt a new theme that has nothing to do with the ocean at its parks? Or might it stick with the theme and brand it has built, but use immersive, media-based attractions and shows instead of live orcas? Its Antarctica: Empire of the Penguin gives a sense of the direction it could take. And what about the dolphins, sea lions, and the rest of the parks' live animals? It would seem that they might be removed at some point as well. Where would that leave Discovery Cove, SeaWorld's wonderful boutique, swim-with-the-dolphins park? The future may be uncertain for the company, but I tip my hat to its leaders for making what must have been difficult decisions. | |
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