Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison & Wall backs them up.
| Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison & Wall backs them up. Additional coverage: WPP Media builds on its rebrand with an AI platform launch it believes can set it apart, but it's a noisy market. Agencies and SSPs are pairing up for partnership deals, driven by demand for premium inventory and greater transparency. Publishers say affiliate and commerce businesses need to evolve in the AI search era. The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem. Paramount moves its media business to Publicis, Interpublic Group. From sister site, Glossy: Sol de Janeiro became the top-selling brand at Sephora last year, dethroning Selena Gomez’s Rare Beauty. Here’s how it hopes to stay that way. From sister site, Modern Retail: Changes at the Consumer Financial Protection Bureau may lead to new innovations and fewer regulations for the fintech companies that run payment services like buy-now, pay-later. Jetting off to the Cannes Lions International Festival of Creativity later this month, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about AI presents its own set of challenges for publishers — safeguarding intellectual property is one of them. This guide covers copyright challenges in the AI era and real-world strategies for content protection. Sponsored by Copyleaks. AI-powered brand safety tools now assess tone, sentiment and audience signals, helping advertisers find better media alignments and improve performance across closed ecosystems. Sponsored by Channel Factory. In 2025, the line between professional and personal lives is blurred beyond recognition, creating both opportunity and complexity for marketers. Sponsored by Dun & Bradstreet. | | |
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