Macy's and Cathay Pacific downsize workforce; Spotify sees big podcast gains; Cybersecurity concerns for PR; and more

MORNING SCOOP

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more.

CRISIS COMMUNICATIONS

Vulnerability tops PR cybersecurity trends to watch in 2020

As technology grows in sophistication, so do bad actors seeking to exploit it. A supply/demand gap in talented watchdogs puts businesses in all sectors at heightened risk. Happy New Year.

HEALTH CARE

Health care marketing trends for 2020—and beyond

Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions and suggestions from industry experts.

VISUAL & VIDEO COMMUNICATIONS

Infographic: The state of video marketing for 2020

How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience.

RESEARCH SNAPSHOT

Old is new again for 2020 design trends

Shutterstock’s predictions for designs that will beguile your audience are decidedly retro. Here are the trends you should know about.

MEASUREMENT

How and why you should be measuring reputation in 2020

Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.

MORNING SCOOP

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

Also: Oscars prediction app’s tweet snafu, Super Bowl engagement wins, what consumers want online (and how seldom they get it), and more.

EXECUTIVE COMMUNICATION

Why vocal variety energizes your talk—and how to achieve it

Implementing pace, power, pitch and pause will add vim and vigor to your presentation, stoking audience interest in your subject matter, and in you.

THE WORKPLACE

Infographic: Early-morning productivity drains to avoid

How you spend the first 10 minutes in the office can mean the difference between an efficient or deficient workday. Don’t let YouTube, a comfy chair or email derail your schedule.

FUTURE OF COMMS

4 ways engagement was Super Bowl’s marketing MVP

As PR and marketing pros seek to break through the noise and capture as much of the spotlight as they, social media interaction is crucial.

PR DAILY AWARDS

Have your campaigns and initiatives made the world a better place?

Enter PR Daily’s Corporate Social Responsibility Awards by March 20 to showcase your influential comms efforts.

RAGAN PODCAST

How to use videos to juice your social media presence

Many communicators are seeking new ways to tell stories with video for their digital channels. In this episode of Ragan’s podcast, industry leaders share lessons from their favorite campaigns.

MEDIA RELATIONS

4 tactics when your op-ed pitch elicits crickets

Silence doesn’t necessarily mean rejection, so rather than infer a ‘no,’ consider these other approaches. Often patience and persistence are your most valuable assets.

Jeep nets Super Bowl ad favor, Victoria’s Secret accused of toxic culture, and Corona Extra clams up amid the coronavirus storm

Also: USA Today ranks the ‘big game’ ads, AirAsia scrambles after bribery allegations, what your clients want from content marketing efforts, and more.