Lyft releases safety report, Tying content to revenue

DAILY SCOOP

Lyft offers context on long-delayed safety report, almost half of all journalists cover five beats or more, and WeWork goes public

Also: St. Ives skincare launches Instagram contest, Axel Springer’s CEO apologizes to employees, Pinterest announces video features, and more.

CONTENT MARKETING

Is your digital content strategy driving revenue?

Here are seven steps to ensure your work connects to the bottom line.

WINNING CAMPAIGNS

Campaign brings national leaders together to find advancements in cancer care

AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.

THE FRIDAY REPORTER

Defense One’s Marcus Weisberger on creating must-read content

Host Lisa Camooso Miller talks with a reporter covering the Pentagon and military affairs in Washington, D.C.

WRITING & EDITING

How to thwart procrastination and start writing freely

Heed this timeless advice to get unstuck and start splashing ideas onto the page.

DAILY SCOOP

Netflix CEO admits errors ahead of walkout, TikTok users trust celebrity content less, and Wendy’s introduces recyclable cups

Also: Beaches Resorts searches for TikTok “granfluencer,” Twitter launches inclusive marketing program, AMC Theatres adds permanent captions for accessibility, and more.

CAREER LADDER

9 tips for landing your first PR job

Here’s a look a the important steps of the process, from building your résumé to nailing your interviews.

LEADERSHIP COMMUNICATIONS

How PR pros can help reduce the stigma around mental illness

It matters what words we use—and what actions we take that back up all the talking.

PAVING THE WAY

Mars Wrigley’s Allyson Park shares top skills for rising comms pros

The global vice president and mother offers advice for aspiring leaders to build their careers.

REMOTE CULTURE

How companies and comms pros can reach remote workers via video

Catch this free webinar to get your virtual messaging chops up to speed.

DAILY SCOOP

Facebook proposes name change, Southwest backtracks on vaccine mandates, and Zillow blames supply chain home-buying freeze

Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more.

CRISIS COMMUNICATIONS

7 communications lessons from air travel mask rules

A PR pro reflects on her recent travel and how messages about masks are being delivered and received as the COVID-19 pandemic lingers.

COMMS WEEK

Why leaders must erase the stigma against taking time off

Sarah Plaster, Aflac’s organizational comms director, unpacks the top findings of ‘The 2021-2022 Aflac WorkForces Report.’

LEADERSHIP COMMUNICATIONS

5 keys to better, more substantive leadership comms

Heed this advice to create a culture that honors diversity, facilitates honest feedback and values genuine authenticity.