LVMH and Schwab execute acquisitions; Tesla's PR stunt misfires; Writing tips for focusing on your audience; and more

MORNING SCOOP

LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more.

WRITING & EDITING

In your writing, focus on the ‘you,’ not the ‘I’

Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes.

MEDIA RELATIONS

7 outstanding tech tools for PR pros

Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help.

MARKETING

5 enduring functions of public relations

Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.

RAGAN AWARDS

Last chance: Don’t miss tonight’s PR Daily Awards late entry deadline

Submit your top-tier communications campaigns, projects, events, publications and initiatives. Enter the industry’s premier benchmarking program by this Friday, Nov. 22.

RAGAN CONFERENCE ALERT

Power up your career in sunny Orlando, Florida

Join your peers and learn from experts at the social media conference of the year—at Disney World.

EMPLOYEE ENGAGEMENT

Why podcasts might be crucial retention tools

You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts.

MORNING SCOOP

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

Also: Google spreadsheet shows stark agency-pay imbalances, lessons from Life is Good’s 25th anniversary campaign, top pages on LinkedIn, and more.

CONTENT MARKETING

7 key insights for consistently publishing your blog

Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.

BRANDING

How Life is Good built an anniversary campaign to highlight positivity

The apparel company, founded by Bert and John Jacobs, has optimism in its DNA. The brothers sought to engage their community by telling stories about people doing good for others.

INFOGRAPHICS

Infographic: How to use emoji in your marketing messages

The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.

PR DAILY AWARDS

Who are the comms industry’s top communications professionals?

Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline.

MEDIA RELATIONS

4 tactics for courting international journalists

In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips.

A DAY IN THE LIFE

How Global Results Communications’ Valerie Christopherson stays connected

When you run a global organization, you have to make communication a priority. Here’s how one CEO makes sure everyone gets and stays on the same page.