Large Reasoning Models Speed Content Marketing

New generative AI models capable of problem-solving and complex reasoning can streamline content planning and creation. Even marketers who are reticent to publish AI-generated articles may find the new models make excellent research assistants.

Google Gemini’s Deep Research and OpenAI’s o1 represent a new category of generative artificial intelligence called large reasoning models (LRMs) or sometimes long-reasoning models.

LRMs for Marketing

LRMs are trained to approximate reasoning and decision-making based on logical sequences. LRMs “think” before generating — different from their close cousins, large language models.

LRMs assist in tasks requiring logical analysis — i.e., research — such as collecting and organizing information, which is especially useful for content marketers.

To illustrate, consider three content marketing needs for my online print-on-demand t-shirt business. I publish articles on that site to garner search engine traffic and encourage newsletter subscriptions. Then I use the newsletter to promote t-shirts.

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