Lowe's big layoffs; French's mustard-flavored ice cream; U.K. House of Commons bans words; and more

MORNING SCOOP

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

Also: A lively discussion about the ROI of PR, cheers and jeers for French’s mustard ice cream, and Chick-fil-A beats fast-food competitors.

SOCIAL MEDIA

Infographic: Facebook leads all social media with 68% of U.S. adults

How are you getting your messages in front of your audience? These stats can guide your social media strategy.

SOCIAL MEDIA

7 crucial Instagram tips for marketers

With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.

INTERNAL COMMUNICATIONS

16 stellar blogs and websites to fuel internal communication success

Bookmark these publications to stay on top of your game, learn something new, and stay ahead of the competition.

EMPLOYEE ENGAGEMENT

3 attendees share why you shouldn’t miss our summit at Microsoft HQ

Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Scores of music lovers will flock to Chicago this weekend for Lollapalooza, and you could intern for the organization behind the festival, if you land this week’s featured position.

MARKETING

Try these 10 AI assistants to make your productivity soar

Scrape those mundane tasks off your plate and let a helpful robot schedule meetings, reply to emails, book appointments and tidy up your calendar.

CONTENT MARKETING

What the demise of Mic can teach us about content and metrics

The promising digital media company that vowed to be a voice for millennials didn’t live up to its potential—despite scoring an interview with President Barack Obama. Here’s why.

MORNING SCOOP

Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s.

CONTENT MARKETING

4 keys to savvy influencer marketing campaigns

Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget.

RAGAN CONFERENCE ALERT

Are you following these do’s and don’ts of brand journalism?

Learn these tips to perfect the craft—and get more ideas when you join your peers in Manchester, Vermont for this can’t-miss roundtable.

PR DAILY AWARDS

Announcing PR Daily’s Digital Marketing & Social Media Award winners

Congratulations to this year’s winners.

MEDIA RELATIONS

Working with Hispanic media pros? Go beyond mere translation

Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.

MORNING SCOOP

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy.