Low COVID-19 Rate At Gyms; Pushing Through Racism; 2 Groups to Market to Now

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A recent study of gym check-ins finds low COVID-19 rates. To view this email as a web page, click here

News

Health Clubs Are Not Spreading COVID-19, Study Finds

By Club Industry staff

A study of more than 49.4 million visits to U.S. gyms over three months found a COVID-19 positive rate that was more than 500 times less than the current estimated U.S. national average, according to MXM.

From Pain To Power Through Movement And Exercise

Exercise brought Ianthe Mellors back to dancing after a car accident, and despite facing racism as a fitness professional, she has had a successful career and is advocating for herself and others, speaking up and creating welcoming spaces for people of color.

2 Groups To Focus On First To Refill Your Gym After Your COVID-19 Shutdown Ends

After months of being closed, health club operators need to attract people back through their doors with some basic marketing efforts that are made easier when the people being wooed are in these two groups.

Diversity, Equity And Inclusion In The Fitness Industry

Club industry has committed to helping to move forward the discussion on diversity, equity and inclusion in the fitness industry. During the next several months, we will add stories on the topic, many of which will be written by people of color in the industry. Make sure to check back here on a regular basis as more stories are added.

Club Industry's 2020 Healthcare Report: The Future Is In Healthcare And Fitness Integration

Fitness facilities are increasingly integrating with healthcare to deliver the exercise that individuals need to treat and prevent chronic conditions. Club Industry’s latest report details examples of integrated programming, the elements necessary for health clubs and healthcare to work together, new wellness avenues to consider, the role of technology and how this leads to revenue generation. Download the free report now.

Club Industry's Coronavirus Resource Page for Fitness Industry Professionals

As the fitness industry navigates shutdowns due to COVID-19, Club Industry is here to help. We have developed a coronavirus resource page where you can find links to coronavirus news articles, information about COVID-19 legislation and loan options, town halls and outside resources for the fitness industry.