The Los Angeles Times is banking on offering a West Coast twist to daily news podcasting when it debuts its own version next month.
| After experimenting with a daily, coronavirus-themed podcast, The Los Angeles Times will be releasing a new daily news podcast called “The Times: Daily News from the L.A. Times." It will be the LA Times’ flagship podcast, and serve as “an ambassador for our newsroom” and “a big megaphone for the kind of work that we do day in and day out,” said Julia Turner, deputy managing editor for entertainment, audio and strategy at L.A. Times. Read more below. The Los Angeles Times is banking on offering a West Coast twist to daily news podcasting when it debuts its own version next month. Bipartisan momentum behind Sen. Josh Hawley’s antitrust bill is likely to be tepid, but it could spur more dialogue on anti-competitive behavior in a tech-ruled era. For Digiday+ members, podcast listening has rebounded from an initial pandemic-induced dip. But publishers still have work to do to attract more people to their shows. There's still a long way to go before the media workplace is a level playing field for men and women, but female news chiefs are pushing hard to change internal cultures. Ace Hardware is adding a paid and organic influencer strategy to its marketing mix to allow the brand to make content that “doesn’t feel like an ad." In this edition of our Confessions series, where we exchange anonymity for candor, we hear from a former agency director about getting fired and struggling to find a job amidst navigating motherhood and launching a new project. Other things to know about Even though in-house marketing teams are on the rise, experts at agencies like 4Studio are saying hybrid approaches and remote creativity are bound to stick around in 2021. Sponsored by Bannerflow. From Glossy: Join this virtual session on May 5 at 1 p.m. EDT (10 a.m. PDT) for a deep dive into e-commerce trends and how to improve the modern shopping experience. Sponsored by Gladly. The pandemic has turned leisure time into screen time, changing the way brands engage with audiences through streaming platforms. Sponsored by ViacomCBS. | | |
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