| Ilyse Liffreing Marketers say they are seeing up to 50 percent lower CPAs since applying Snapchat’s Pixel. |
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| Max Willens Many publishers have made strides diversifying their revenue streams. Now they have to figure out how to sell them together. |
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| Sponsored Content Telaria At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria. |
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| Shareen Pathak Launchpad is a way for Amazon to get in good with smaller companies from day one, before they go to other, competing retailers for wider distribution. |
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| Lucia Moses By taking a user-first approach, Patch dramatically improved the score of its self-serve ad products. |
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| Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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| Sponsored Content The Media Trust Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust. |
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