YouTube and Facebook get most of the attention from digital publishers launching video businesses. But for the past year, Amazon has built a platform that offers publishers a place to distribute videos and the chance to make money from the start. By moving all of its verticals to its proprietary article-template platform, Bloomberg Media increased pageviews per session by 15 percent. Politico Pro, Politico's subscription service, started as a side project in 2010. Now, Pro accounts for half of Politico's yearly revenue, and it's launching updates including a legislation compass that tracks bills' progress through Congress. Blockchain is now seemingly everywhere. Here's how it's used in media and advertising. "As we've been given more platforms both on and offline to explore the spectrum of what beauty means, it's shifted the conversation to individuality." Beauty content in women's publications is evolving from focusing on the superficial to becoming more inclusive, our sister site Glossy reports. Content marketing is now a staple in most brands' communication strategies. Learn about what's next, from tech to new formats, at the Digiday Content Marketing Summit in Vail, CO next month. |
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| Sahil Patel Amazon has paid out “tens of millions” of dollars to video publishers self-distributing on Amazon Prime — and that’s just one way to make money through Amazon. |
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| Ross Benes By developing proprietary article templates, Bloomberg cut load times down 40 to 50 percent, which drove a 10 percent increase in impressions per session. |
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| Max Willens Six years after starting with three newsletters, Politico Pro now employs over 200 people and accounts for nearly half the politics publisher’s yearly revenue. |
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| Shareen Pathak It suddenly feels like blockchain is everywhere. |
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