| | Join us at Econsultancy Live London or stay tuned for all the coverage
If you can't make it to London to join us next week, November 16th (tickets £199), then stay tuned for coverage across Econsultancy as we bring you the best bits from a pack agenda featuring: Claire Hazle, Director of Digital Customer Products at L&G, on connecting customer experiences at moments that matter. How Sky Bet is Maximising its CRM function, with Tom Hargreaves, CRM Strategy Manager, Sky Betting & Gaming. TikTok's Simon Hofmeister on The Future of Social Commerce. Tara Dee West, Senior Paid Search Manager, B&Q on Using Paid Search to Drive Omnichannel Revenue. Richard Shotton, Author of The Choice Factory, on Using behavioural science to make your brand appear better value. myenergi's Tom Callow on Connected energy: Turning consumers into prosumers. Understanding Customer Needs in Healthcare: Digital Data Leading to Action, with Ben Myall, CEO and co-founder, Three Whiskey. Digital Measurement: State of the Nation, wth Andrew Hood, founder & CEO, Lynchpin. What does digital transformation mean in 2023? A panel discussion with Kate Cox, CMO, BrightBid; Fiona Spooner, Managing Director, Consumer Revenue, Financial Times; and Emily Latham, Head of Digital Marketing and Martech, Channel 4. |
| The increasing importance of the digital shelf for FMCG brands What is the digital shelf? What does it mean for FMCG brands and how can they win there, including making the most of evolving retail media networks? |
| Getting data-driven marketing personalisation right New research from Movable Ink shows consumers are more likely to purchase from, and stay loyal to, brands that personalise customer interactions and comms.
Sponsored by Movable Ink |
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| The Fundamentals of Market Research and Insights
Market research provides vital insight into customer behaviour. This best practice guide defines a framework for conducting market research and demonstrates how data can be turned into insight, and then into action. |
Ecommerce Best Practice Bundle
Econsultancy’s Ecommerce bundle consists of four reports that set out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. It covers strategy and operations, generating demand, converting demand and measurement. |
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| Join us in-person on 16th of November in London for a day of inspiration and debate. Econsultancy Live: The Connected Consumer 2022 will set the agenda, bringing together marketers and ecommerce professionals from across industry, to discuss key themes such as customer insight, humanising data, and ecommerce conversion. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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