JULY 17, 2018

It’s a Long Way to Buying a Car These Days

Five elements of today’s automotive customer’s journey: awareness, consideration, intent, decision and finally purchase. It all can take a while.

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New Age of Transportation Expected to Thin Dealer Ranks

As the age of mobility evolves and the advent of autonomous cars approaches, fewer personal vehicles will be sold, says Mark O'Neil of Cox Automotive.

Vehicle Subscription Services, Car Sharing by Another Name: Rentals

Here’s a primer on all those different mobility services.

How Messaging Can Help You WIN with Digital Retailing
Want to let auto shoppers to do some of the “paperwork” online - trade-in valuations, applying for credit, etc.- so their time at the dealership is more rewarding? Learn how messaging fits into the process to keep buyers happy, moving forward...possibly even buying more!

Chevy Surges to Top of Most-Seen Auto Ads Chart

Chevrolet’s first-place spot collected more than twice as many impressions than any other auto ad. It invites people to discover why they are “the most-awarded and fastest-growing brand in the last four years overall.”

Auto Dealership Websites, Then and Now

“We were ahead in our thinking,” Lindsay Duffield says of bringing payment calculators and credit applications to BMW dealership websites.

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