The disclosure of agencies’ makeup in terms of diversity of employees follows an open letter signed by 600 Black agency employees calling for change with the ad industry to be more transparent and truly inclusive.
| Last week, 31 independent agencies signed onto a new initiative to publicly disclose their diversity data, following an open letter signed by 600 Black agency employees calling for change with the ad industry to be more transparent and truly inclusive. The agencies involved include holding companies like Interpublic Group and Dentsu as well as independent shops like Wieden + Kennedy and 72andSunny. The data is one part of a bigger push to change the agency landscape. Read more below. See a snapshot of agencies' diversity data — either via a spreadsheet or the agency’s Instagram post — that has been released so far. For Digiday+ members, a planned advertiser boycott in July will expose Facebook to yet another test of its mettle at a time when society is divided and marketers are more emboldened than ever to take a stand on societal issues. In figuring out how to wring value from the present surplus of digital events, publishers are using them to collect valuable first-party data. Marketers have long dreaded a screenshot of their brands adjacent to content seen as risky or controversial and the furor it sparks, but fear of the screenshot is near an all-time high. Sixteen former and current Digital Trends staffers dating all the way back to 2012 shared with Digiday the patterns of racism, sexism, sexual harassment, homophobia and unethical business practices that they bore witness to at their respective times with the company. In the latest episode of the Digiday Podcast, Fox News Digital's editor-in-chief Porter Barry said by providing "analysis from multiple perspectives," the audience "can make up their own mind." Other things to know about The Resilience Awards are a new way to recognize your team for evolving and adapting during this challenging time. Take a look at the categories and submit here. The Foundry @ Meredith and Digiday present an open virtual forum, free to attend, on the future of content marketing. With sweeping change as the baseline, join Digiday’s editors and The Foundry’s panel of experts as they highlight topics including remote collaboration, thought leadership in an upended marketplace and staying creative in a time of disruption. | | |
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howdy! howdy! | Life Beyond the Cookie | | Publishers see digital events as a new route to audience data | | Without the vehicle to generate the same amount of revenue for a digital version, publishers are working out that digital events are best used as just one touchpoint in an audience-centric strategic approach that helps fuel other areas. | | |
howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research: 62% of publishers report late payments | | A new Digiday survey found that for a quarter of publishers, payments are delayed under two weeks, while for 17%, delays are between two weeks and 30 days. For 20% of publishers, delays stretch past 30 days. | | |
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