Good morning, Marketer, it’s almost time to let the pumpkin spice flow! Location, location, location — it’s just as important in marketing as in real estate. For marketers, though, it’s the location of the customer. As Chris Wood points out in a story today, knowing where a customer is can reveal a trove of valuable information. Location data can give insights into traffic patterns in a region, city or neighborhood. It can augment first-party data, improve customer acquisition and improve targeting for out-of-home campaigns. Constantine von Hoffman, Managing Editor |