Programmatic icon: The Trade Desk playbook for growing a thriving ad tech business, Complex Networks CEO Rich Antoniello: To build a real media business, you need a brand and a business, How Sling TV is tackling programmatic TV ads, Daily eNL
| Not all publishers have dysfunctional relationships with Google and Facebook. Local news is having a bit of a honeymoon period with the duopoly. Ad tech has suffered its share of slings and arrows. But The Trade Desk is thriving, with its revenue for the first quarter of 2017 up 76 percent from the same period in 2016. "We tried to do it without YouTube": Complex CEO Rich Antoniello discussed learning from initially jumping into video without YouTube, developing verticals and more on the latest Digiday Podcast. Marketers have become newly concerned with the Americans who live in flyover country since the presidential election. Here's a look into the hearts and minds of these Americans, in four charts. Digiday+ is hosting a Slack Town Hall with Mashable CEO Pete Cashmore on Thursday, May 25. Interested? Apply here for a guest pass. Janna Turner Botha, svp of digital marketing at Bank of America/Merrill Lynch, is coming to the Digiday Programmatic Marketing Summit in Scottsdale later this month to share how the bank works with its programmatic partners. Learn more about how to attend here. |
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| Lucia Moses "We are having a little bit of a moment in that all the big platforms have woken up to the power of local.” |
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| Yuyu Chen The demand-side platform posted a better-than-expected quarterly financial performance this month, thanks to its agency-first focus and platform model. |
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| Sponsored Content Viacom TV sales haven’t changed much since the Mad Men days. Age and gender demographics matched, as accurately as possible, to day parts. Same old, same old. Now, "we're willing to go there," said Gabe Bevilaqua, svp of product management at Viacom Vantage. After a years-long data push, Viacom has begun stitching together data sets long held to be digital’s domain and, in doing so, uncovering relationships advertisers didn't even know they had. Sponsored by Viacom. |
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| Aditi Sangal Rich Antoniello talks about what went into creating successful verticals under the Complex media brand, what new brands are doing wrong, and more. |
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| Sahil Patel After introducing programmatic TV buying on its internet TV service, Sling TV is now selling addressable customer segments. |
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| Sponsored Content Turn Like the philosophers who pondered the sound of a tree falling in the forest, media traders have been grappling with this issue for ages. Yet, unlike that classic thought experiment, the question about video ads has real-life consequences. So what's the answer? Sponsored by Turn |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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