Discover the latest trends and best practices for collecting, unifying, and using consented data and marketing preferences across the customer journey to fuel privacy-first activation across marketing and business systems. Join us to explore how a centralized platform can help marketing teams collect and enforce consent throughout the AdTech and MarTech ecosystem, from data collection to channel activation, while maintaining data privacy and transparency. You'll learn: The importance of building consumer trust in a cookieless world. How personalized moments can minimize privacy compliance risk. Strategies for collecting and unifying individual consent and marketing preferences across the customer journey. and more! Speakers: Zack Meszaros, Principal Solutions Engineer, OneTrust Ashlea Cartee, Product Marketing Manager, OneTrust Consent & Preferences
