| | Deloitte Digital’s latest research on personalization identifies how brands can pinpoint the right depth and breadth of personalization to generate greater impact. It sheds light on how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers.
Join Deloitte Digital’s Leala Crawford, managing director, and Will Pickard, senior manager, to learn about our research findings and how to assess and activate the appropriate depth and breadth of personalization for your brand. You’ll find out:
Which touch points and channels most deeply influence different generational groups.
How preferences for personalized marketing and advertising have shifted in the past two years. What it takes to instill the right teams, tools and strategic focus to accelerate meaningful outcomes. | | |
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| | | | | | | | | | | Today! Embrace the transition from product-centric, simplified segments to segmentation that reflects real-time data. | | | | | | |
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| | | | | | | | | Develop a deep understanding of consumer behavior and embrace a willingness to explore bold marketing strategies. | | | | |
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