| Facebook's recent algorithm change has claimed a casualty: LittleThings, a 4-year-old site that scaled an audience by sharing feel-good stories and videos on Facebook, shut down today after Facebook decided it wanted more user posts and less publisher content in its news feed. Facebook is cutting publishers' organic reach and eliminating subsidies for live video, but some publishers are sticking with Facebook Live. Here's why. "We wanted to re-create morning television": Carly Zakin and Danielle Weisberg, co-founders of theSkimm, talk about trying to become part of people's routines, theSkimm's audience and more on the latest Digiday Podcast. Jaguar Land Rover's transparency push isn't as sophisticated as those of big consumer goods brands, according to its head of advertising. Stitch Fix CEO Katrina Lake discusses the company's marketing push and changing customer behavior on the Glossy Podcast. As publishers cast about for new sources of revenue, many have begun dipping their toes into commerce. Join us at the upcoming Digiday Hot Topic: Commerce for Publishers, taking place on May 3 in New York City, as we explore this revenue source publishers once regarded as taboo. Reserve your spot today. |
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| Lucia Moses LittleThings was more heavily dependent on Facebook than most publishers, making it especially vulnerable to the platform’s recent news feed change. |
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| Tim Peterson A majority of top publishers continue to post live videos to Facebook each month, according to data from Socialbakers. |
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| Sponsored Content AppNexus Facebook earned notoriety for enabling the spread of fake news. Google has come under fire for monetizing violent and extreme content on YouTube. And these issues produced an uproar: the brands whose ads are appearing next to objectionable content. Sponsored by AppNexus. |
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| Lucinda Southern "Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn’t." |
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| Aditi Sangal “We don't want to grow without engagement. For us, we're already the biggest in the newsletter game.” |
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| Sponsored Content Pressboard Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard. |
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| Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
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