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Why B2B marketing must adopt B2C tactics

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Nov 05, 2024

Today, all of America is in a state of high anticipation, looking forward to tomorrow when there won’t be any more political campaign ads.

We all know there is a world of difference between B2C and B2B marketing. Consumer marketing is all about getting the most attention from the most people, while business marketing is about getting some attention from a select group of people. Well, that difference is getting smaller as personal and professional online behaviors converge. Ruth Stevens explains how to engage digital-first buyers with consumer-style marketing, balancing creative tactics with B2B fundamentals.

Speaking of B2B, we’ve got all the details on LinkedIn’s new post-boosting tool for lead gen that turns organic content into ads.

Constantine von Hoffman
Managing Editor

B2B marketing

Why B2B marketing must adopt B2C tactics

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

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What they're saying

“Consumer-y messaging strategies will get buyers’ attention, but on their own, they won’t end in a sale. These younger buyers still represent their companies and are still part of an ever-expanding internal business buying group.” Ruth Stevens in Why B2B marketing must adopt B2C tactics. “Brands are bypassing traditional retail channels to meet consumer needs directly. They are creating more engaging connections, experiences and relationships with their consumers to drive loyalty and revenue. Even the smallest friction in a buyer’s journey will hurt conversion or drive customers to competitors. The key to removing these barriers is using data to understand and optimize their paths.” Christie Ray Harrison in 3 tips for cutting through the DTC noise with marketing data.