The $230 billion U.S. natural & organic products industry is facing significant challenges and opportunities as the result of the COVID-19 crisis. The state of the industry today is different than it was a month ago, and New Hope Network and Whipstitch Capital have joined forces to pull together the data and insights that can help you navigate a changing landscape. We will look at how the industry performed in 2019, how the COVID-19 crisis has impacted industry sales and growth, and what we might expect throughout 2020 and beyond based on short- and mid-term consumer behaviors and macro forces and trends. While staying grounded in reality, we'll explore the long-term opportunities that could await natural & organic products as people increasingly value and invest more in human and planetary health.